Zoiey Smale

D&I Consultant, Sports Presenter

Zoiey is a trailblazing inclusion activist who has made significant contributions to the world of sports. With over 20 years of experience in the industry, she has worked her way up from being an athlete to becoming a highly respected inclusion consultant. Zoiey’s expertise is sought after by global brands and professional sports organisations; her guidance has helped many develop strategies to become more inclusive and diverse.

Zoiey’s dedication cause has not gone unnoticed in the media. Her accolades include awards for sports interventions and initiatives from prominent figures such as Theo Paphitis and Jaqueline Gold. She has been featured on the BBC, ITV, NBC, and Sky. In addition, she has had columns with Huffington Post, Forbes, Spotify and Cosmopolitan, where she has shared her insights and experiences on sports and body positivity. In 2017, Grazia magazine recognized her as one of the top Black British influential figures in the UK.

In addition to being an inclusion consultant and working in sports media, Zoiey is also a performance pathway sports coach and an adjudicating official. Her extensive technical knowledge and experience in sports have enabled her to teach and train some of the top athletes we see on the world stage today.

Zoiey’s dedication to promoting diversity and inclusivity in sports has earned her a well-deserved reputation as a change-maker. Her work has helped to break down barriers and create opportunities for people of all backgrounds to be involved in sports.


Day 2
July 25, 2024
2:35 pm

Panel Series F: Leveling the Playing Field: Diversity, Equity, and Inclusion in Sports

(Overflow: Exhibition space-Creative Hub First Floor)
25 July
Time:  2:35 pm - 3:25 pm
Location:  (Overflow: Exhibition space-Creative Hub First Floor)

In this session, our panelists will explore the intersection of diversity, equity, and inclusion (DEI) in the world of sports. From addressing barriers to participation to promoting gender equity and racial justice, we'll unpick the challenges and opportunities for creating a more inclusive and equitable sporting community.

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